WAG & CO.
PREMIUM INDEPENDENT BEVERAGE DISTRIBUTION
Since 2018, Wag & Co has proudly connected trade customers with some of Aotearoa’s best independent wine and spirits producers.
We work exclusively with 100% family-owned New Zealand wineries and distilleries - businesses built on passion, people, and place. From Wellington to Marlborough, Taranaki to Nelson, we support bars, restaurants, hotels, and bottle shops across the Lower North and Upper South Islands.
More than a distributor, we work closely with our customers to help build thoughtful, story-led drinks lists backed by genuine relationships and hands-on industry experience.
HOW WE WORK
Ordering through Wag & Co is easy. We operate as an agency distributor, meaning you order through us while our suppliers invoice and dispatch directly from their own warehouses.
No unnecessary layers, competitive supplier pricing, and straightforward ordering through Upstock.
“Proudly 100% family owned and operated!”
OUR BRANDS
Our mission is simple – to bring together good wine with good people.
Wag & Co is a New Zealand wine and spirits distributor representing 100% family-owned and operated brands from across Aotearoa. We’re proud to champion the stories, passion, and hands-on knowledge behind every bottle.
As a trade-only alcohol supplier, we work with cafés, restaurants, bars, and liquor stores across the Lower North and Upper South Islands. Our agency model means you order direct – no extra margins, no surprises.
Our curated portfolio celebrates the unique terroir of each region, from Central Otago and Marlborough to Nelson, Martinborough, Wairarapa, and Hawke’s Bay.